A “PUPPET MASTER” GETS EXPOSED. Something like 10,000 aging services professionals from across the globe are gathering in Washington, D.C. this week at LeadingAge’s annual conference. For about five minutes Monday morning, October 17, I, Stuart Greenbaum, will be the center of attention. The recipient of the international organization’s annual Public Trust Award.
This exposure, though much appreciated, is a bit conflicting. The very nature of public relations is to influence from behind the scenes -- in an egotistical sense, like the Wizard of Oz or a puppet master, anonymously pulling strings to create a new reality. The objective being to (subliminally) offer an attitude-adjusting, behavior changing experience. Drawing attention to the presenter is counterintuitive.
That said, it is personally rewarding and great for the public relations profession to be recognized for such contributions.
No doubt the pervasive misapprehensions about the aging process and specifically support services for older adults create an ongoing challenge for all public relations, advertising and marketing professionals. In fact providers probably apply as much time and resources to public education as to promoting competitive advantages.
To help advance public confidence LeadingAge directs a number of high-profile campaigns and recognizes the efforts of its members by sponsoring the annual Public Trust Award. On behalf of all public relations professions, it is enough just to be recognized. Now, pull the curtain closed. Thank you.
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