The ad begins: “As you recall, my mom and I were both hesitant about making the move. But, you have such a welcoming community that mom is thriving once again.”
This note, along with many other letters Eskaton receives from satisfied residents and family members, is featured through voice-overs and visuals in the new 30-second spot. Eskaton uses this independent validation to help tell the story of the positive impact of its assisted living Lodges. The commercial will air in the greater Sacramento area throughout the year and can also be viewed at online.
As with all
Eskaton productions, the ad comes from the creative team at Pilotfish Productions. Pilotfish also was recognized this
week with first prize in the Assisted Living Federation of America’s “Short
Film Competition” for its “Life is a Ball” documentary for Eskaton.
Nice commercial. They took a very heartwarming approach. I wish all assisted living communities were up to this standard. I recently just found a great place for assisted living in Ohio. I'll be sending my grandfather here soon.
ReplyDelete-Jeff
There is nothing better than assisted living for mentally ill for mentally disabled.
ReplyDelete