CAUSE MARKETING’S GOLDEN RULE.

CAUSE MARKETING’S GOLDEN RULE. “Do for others as you would have them do for you.” The Golden Rule. Profoundly simple, yet as difficult to follow as the speed limit or a Charlie Kauffman film. The success of most all public-service campaigns and cause marketing endeavors comes down to how effectively they generate empathy. And not from those of like mind, but from the rest of us who don’t think we have a vested interest in the cure or solution or benefits.

About preventing criminal behavior, the ancient Greek philosopher Solon eloquently warned, “There can be no justice until those of us who are unaffected by crime become as indignant as those who are.”

Advice for public relations professionals, use the “science of artful communication” to make The Golden Rule relevant and contemporary.

ESKATON IS A “BLUE ZONE.”

ESKATON IS A “BLUE ZONE.” Northern Californians could be closer than most to discovering the secret to longevity. “Blue Zone” is the term a National Geographic explorer Dan Buettner uses to describe a handful of aging-friendly locations around the world. These are places where inhabitants live longer, healthier … and happier.

One village of 2,500 in Sardinia, for example, has four centenarians – “a staggering number, given that the ratio of centenarians in the U.S. is roughly one per 5,000,” Buettner notes.

Impressed? Then consider this: Among its 3,500 residents Eskaton boasts at least three-dozen people 100-years of age and older, which makes the ratio of centenarians within Eskaton’s “Blue Zone” 50 times greater than in the general population.

Celebrate Eskaton’s 100+ at http://www.eskaton.org./