After all,
when describing an older adult community and its residents how many ways are
there to say active, vibrant, quality, innovative, attractive, personal,
compassionate? At what point are such habitually applied “differentiators” essentially
rendered irrelevant? If not already, then very soon.On the other hand, consider the image of a genuinely satisfied resident sharing a moment a friendly administrator. It tells a story beyond words.
As Eskaton plans a new series of print and TV advertisements, our residents and program participants will for the fifth year be the stars of the show, easily eclipsing the even most original accompanying language. And that’s how it should be. Show, don’t tell.
