GILT-EDGED BY ASSOCIATION. One of the most effective ways to enhance an organization’s reputation is to establish connections with highly regarded institutions, causes, values, even words.
Eskaton’s public relations’ endeavors include the constant pursuit of golden or gilt-edged associations – those that resonate favorably with the general public as well as with the organization’s mission and targeted audiences. For example:
§ The Eskaton Kids Connection partners schoolchildren with residents in our communities. This association with local public schools demonstrates that Eskaton values education and social engagement throughout the aging process.
§ To share our appreciation for veterans, Eskaton produced West Sacramento’s first-ever Veterans Day Parade, which established a high-profile association between the small town’s military heroes and Eskaton.
§ Eskaton’s Thrill of a Lifetime initiative “makes dreams come true” for our older adult residents; and vicariously associates Eskaton with hope, enthusiasm and purposeful longevity.
§ Longevity Rules, the 2010 book edited and published by Eskaton, features essays by 34 nationally renowned experts on longevity. The project advanced Eskaton’s national stature as a credible, impartial resource for policy shapers, academicians, healthcare professionals … and consumers.
The influence cultivated through the associative process continues to be one of the most dependable tools in the public relations professional’s toolbox.