LOW PRICE AND DEADLINES CAN BE BITTERSWEET.

LOW PRICE AND DEADLINES CAN BE BITTERSWEET. “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” It’s an anonymous admonition, but it speaks volumes. And if you append the additional criteria “or meeting an arbitrary deadline,” its message is even louder and more clear.

Quality is memorable. It is held in high esteem. Low price and deadlines are fleeting. As is the benefit of their immediate gratification.

The only thing to trump quality? Value: the singular distinction shared by the most successful services and products.