The ad begins: “As you recall, my mom and I were both hesitant about making the move. But, you have such a welcoming community that mom is thriving once again.”
This note, along with many other letters Eskaton receives from satisfied residents and family members, is featured through voice-overs and visuals in the new 30-second spot. Eskaton uses this independent validation to help tell the story of the positive impact of its assisted living Lodges. The commercial will air in the greater Sacramento area throughout the year and can also be viewed at .
As with all Eskaton productions, the ad comes from the creative team at . Pilotfish also was recognized this week with first prize in the Assisted Living Federation of America’s “Short Film Competition” for its documentary for Eskaton.