The Assisted Living Federation of America (AFLA) shared the good news with Pilotfish Productions, the creative team responsible for the Eskaton film and multiple other films and TV commercials:
“Life is a Ball” has been awarded the First Prize film in the ALFA Short Film Competition on Ageism. We will screen “Life is a Ball” at the second general session of our National Conference in Dallas. Thank you for making this film. We're thrilled to support your work. Congratulations!-- Nathan Nickens, Senior Director, ALFA: Creating the Future of Senior Living
About the ALFA’s “Short Films on Ageism” Competition
The following content from ALFA’s website provides interesting background on the film competition: ALFA sponsors an annual film competition featuring short films (under 8 minutes) about ageism that illuminate specific discriminatory practices against seniors, prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors.
With the long-term goal of eliminating ageism in our society, winning films:
§ Demonstrate the destructive forces of ageism in society and/or
§ Raise public awareness of how ageism is expressed in direct or subtle ways and/or
§ Demonstrate how individuals can change their attitudes and behavior towards older adults.